A Series of Unfortunate Events
Out of home | Social media campaign
Client: Netflix
Role: Copywriter
Agency: Hi.5
…and then continued in kind.
In fact, we continued to pile on the misery with tweets such as these which the fans adored.
In many of the tweets, we hid secret messages recognizable to longtime fans.
The entirety of the campaign was filled with similar Easter eggs that extended the dark, whimsical mystery of the series into the real world marketing efforts. For instance, at www.vitalfandisclosure.com (which now redirects to Netflix) fans were able to find concept art and teasers.