Open Profiles

Client: This is Ground
Role: Creative Director/Video Director
Agency: Freelance

Maker of premium leather goods and accessories, This is Ground had a loyal following of tech professionals. Having reached a marketing plateau with product photography, This is Ground wanted a dynamic new way to tell their story.

I speculated that their audience, interested in organic, stylish phone cases and organizers, wanted to see themselves not as mere information workers, but as creative professionals unto themselves. Leveraging this insight, we developed a series of videos that featured successful creatives, giving the audience a look inside their process and their organizers.